Practical guides on building, pricing, launching, and selling online courses from a site you own.
IdeasA demand-scored shortlist across six categories — with the evidence people already pay and realistic price bands.
Browse the shortlist →
DataFrom the 5–15% MOOC baseline to 72% cohorts — the week-two dropout cliff and seven levers that move the rate.
See the data →
EmailWelcome, nurture, launch, onboarding, post-course — email-by-email outlines with timing and metrics.
Build the sequences →
MarketingA prioritized four-layer marketing stack — positioning, one discovery channel, an email engine, and a repeatable launch cycle.
Read the system →
PricingReal benchmarks, a four-step framework, and the platform-fee math that decides what you keep from every sale.
Read the guide →
LaunchA week-by-week plan — waitlist, sales page, the 7-email open-cart sequence, and the launch-week tech checklist.
Read the playbook →One practical email every week or two on building, pricing, and selling courses from your own site. No spam, unsubscribe anytime.
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